Curated, fact-based news from Marketing, Media and AdTech – free of charge. Want to go deeper? Expert analysis and industry discourse are waiting for you as a member.
The problem
If you work in marketing, media or AdTech, you see more headlines than you have time. LYDnews adds context through market experts and practitioners who think ahead.
What LYDnews offers
What’s behind LYDnews?
In marketing and AdTech, it’s not about who reads the most — it’s about who turns the right signals into action.
Market information is not noise — it’s a competitive edge. LYDnews turns news into usable knowledge you can bring into your next meeting.
How LYDnews works
Editors publish stories on relevant market topics — fact-based, with a clear stance and without replacing analysis with opinion.
An expert from the market adds context: what it really means, what is overlooked — 300–600 words, attributed and argued.
A look into the platform
On LYDnews, every perspective is visible and attributed. Additions, counterpoints and practical context — structured so the conversation doesn’t get lost but grows.
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Become a memberNews with a point of view
Every story comes with context: what it means for the market, what others miss — explained by people who live it every day.
A discourse with depth
When people comment on LYDnews, they add value: perspectives, additions, well-argued counterpoints — visible and attributed.
Knowledge that lasts
Topics turn into durable knowledge. What is discussed today stays accessible tomorrow — and relevant the day after.
A community that counts
Marketing, Media, AdTech, Retail Media, CTV, HR & Talent — practitioners who ask the same questions you do.
When you comment, you don’t just react — you contribute. Your perspective and experience become data the whole community benefits from.
Every comment and counterpoint becomes part of a collective market memory. Not noise — structured knowledge that lasts.
More voices join: additions, other perspectives, well-argued counterpoints. Everyone can contribute — at their own level.
Insights from discussions are distilled and remain accessible — for you and for everyone who joins later.